Many of the major Customer Relationship Management software vendors are starting to recognize the value of the data they are collecting. Although the examples are still in their infancy compared with the potential, the trend of incorporating AI to utilize the data to allow users to understand more about their customers is very encouraging.
2019 CRM Technology Value Matrix Highlights Actual Value in AI, Enhancing Usability
“Nucleus has identified four significant trends impacting vendors’ development investments and positioning in the Value Matrix including, genuine AI and machine learning capabilities, vertical and microvertical investments at the application level, next generation data platform initiatives to enable real-time dynamic customer profiling, and a renewed focus on the concept of targeted business solutions for customers.”
